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Toyota iQ
TOYOTA IQ: THE NEW CAR FOR TOMORROW’S LOW CARBON SOCIETY
iQ is a revolutionary vehicle that adds more appeal to Toyota’s range of urban compact cars, a line-up that includes Aygo and Yaris. Toyota expects iQ to attract many new customers to the brand thanks to its breakthrough design and packaging and its driving dynamics.
From an environmental perspective, iQ demonstrates how Toyota can offer cars that are exciting and desirable, while still achieving low fuel consumption and emissions.
iQ Chief Engineer Hiroki Nakajima explains: “We wanted to create the world’s first, sophisticated four-seat car, measuring less than three metres long, using ultra-effective packaging, a unique design, ultra-low fuel consumption and high driving and safety performance. “
The new Toyota iQ represents bold, forward-looking Japanese design. Japanese aesthetics are characterised by the creation of contrasts within design, such as the empty and the full, the smooth and the rough. iQ’s design is full of contrasts in the same way: it is simple, yet intriguing throughout.
Toyota iQ
On sale January 2009
iQ production begins in November at Toyota’s Takaoka plant in Japan, with Japanese sales due to start the same month. Sales in the UK and Europe will begin in January 2009. Toyota aims to build 100,000 units a year, with 80 per cent of sales in Europe, where the UK, Germany, France and Italy will be the largest markets.